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 Chilling Effects Clearinghouse > Protest, Parody and Criticism Sites > Notices > Dozier Firm Sends a C&D Doozy Printer-friendly version

Dozier Firm Sends a C&D Doozy

September 21, 2007

 

Sender Information:
DirectBuy, Inc.
Sent by: [Private]
Dozier Internet Law, P.C.
Glen Allen, VA, 23059, USA

Recipient Information:
[Private]
www.infomercialscams.com
Scottsdale, AZ, 85251, USA


Sent via: Federal Express
Re: Notice to Cease and Desist Internet Defamation

FOR NEGOTIATION AND SETTLEMENT PURPOSES ONLY

Dear [private]:

Please be advised that our firm has been retained by DirectBuy, lnc. to investigate and take legal action against you for the series of unwarranted and defamatory attacks against it made by you and your visitors on your various websites. Specifically, these websites are www.infomercialblog.com, www.infomercialratings.com, and www.infomercialscams.com.

DirectBuy, Inc. has been in business for over 35 years and has provided consumers with the opportunity to save on products for their homes through its members only program. Our client provides its members with access to thousands of products and provides a high level of customer service. DirectBuy has established a well founded reputation for the quality of its services and customer satisfaction and your unwarranted actions and baseless accusations have damaged that reputation and adversely affected our client's business.

You have personally posted many willfully false and misleading comments about our client.
Examples of your defamatory statements include:
* "Direct Buy Nightmare" - www.infomercialscams.com
* "all scams are posted uncensored!" - www.infomercialscams.com;
* "You are reporting the following SCAM" www.infomercialscams.com; and
* "Recently, we noticed a sudden influx of 4 and 5 star ratings for the Direct Buy program..., We don't know if Direct Buy is behind this or not. But we do have our suspicions given the fact that the reviews came from the SAME LOCATION, say the same thing, and highlight points that most customers wouldn't be concerned with." - www.infomercialblog.com

The above statements made in reference to DirectBuy, Inc. are utterly false and without merit, and they are defamation per se in that they depict our client as engaging in fraudulent activity that violates civil and criminal law.

Additionally. you actively encourage and solicit defamatory statements from customers on your www.infomercialratings.com and www.infomercialscams.com websites. According to a recent decision from the United Stales Court of Appeals for the Ninth Circuit [Fair Housing Council of San Fernando Valley v. Roommates.com, LLC ,489 F 3d 921 (9th Cir. 2007)] you likely have serious financial exposure to DirectBuy for each and every one of the defamatory statements made by visitors. Furthermore, your actions have also resulted in damages to our client and its franchisees in Canada, subjecting you to claims in that country as well.

Your attempts to spread libelous and defamatory material about our client have caused serious and irreparable injury to it, its reputation, and its business. Our client will not stand by and allow this misconduct to continue.

We hereby demand that you:

1. Immediately remove from all of your websites all defamatory and disparaging remarks
regarding our client made by you and your visitors. and

2. Immediately cease and desist in publishing defamatory statements about our client, whether
the statements are made by you or third parties, and

3. Compensate our client for its attorney fees and costs.

Please note that this law firm does not attempt to restrict legitimate free speech, and we believe that the Internet is an important medium for dissemination of accurate and truthful information and for fair comment on issues of interest. Your activities, however, unlawfully encroach upon our client's rights.

This letter puts you on notice that should you refuse to comply with our demands by September 28, 2007, we will have no choice but to recommend that our client pursue all legal causes of action, including the filing of a lawsuit, to protect its interests. We will pursue both damages and attorneys' fees and costs incurred by our client as a result of your actions.

This is a very serious matter that requires your immediate attention. We therefore strongly recommend that you contact us immediately to address and resolve this situation. This letter is your one and only chance to resolve this matter amicably.

Please be aware that this letter is copyrighted by our law firm and you are not authorized to republish this in any manner. Use of this letter in a posting, in full or in part, will subject you to further legal causes of action.

Sincerely,

[private], Esq.

DEM/jc
cc: DirectBuy, Inc.

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FAQ: Questions and Answers

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Question: What are the elements of a defamation claim?

Answer: The party making a defamation claim (plaintiff) must ordinarily prove four elements:

  1. a publication to one other than the person defamed;
  2. a false statement of fact;
  3. that is understood as
  4. a. being of and concerning the plaintiff; and
    b. tending to harm the reputation of plaintiff.
  5. If the plaintiff is a public figure, he or she must also prove actual malice.


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Question: What defenses may be available to someone who is sued for defamation?

Answer: There are ordinarily 6 possible defenses available to a defendant who is sued for libel (published defamatory communication.)
1. Truth. This is a complete defense, but may be difficult to prove.
2. Fair comment on a matter of public interest. This defense applies to "opinion" only, as compared to a statement of fact. The defendant usually needs to prove that the opinion is honestly held and the comments were not motivated by actual "malice." ( Malice means knowledge of falsity or reckless disregard for the truth of falsity of the defamatory statement.)
3. Privilege. The privilege may be absolute or qualified. Privilege generally exists where the speaker or writer has a duty to communicate to a specific person or persons on a given occasion. In some cases the privilege is qualified and may be lost if the publication is unnecessarily wide or made with malice.
4. Consent. This is rarely available, as plaintiffs will not ordinarily agree to the publication of statements that they find offensive.
5. Innocent dissemination. In some caes a party who has no knowledge of the content of a defamatory statement may use this defense. For example, a mailman who delivers a sealed envelope containing a defamatory statement, is not legally liable for any damages that come about from the statement.
6. Plaintiff's poor reputation. Defendant can mitigate (lessen) damages for a defamatory statement by proving that the plaintiff did not have a good reputation to begin with. Defendant ordinarily can prove plaintiff's poor reputation by calling witnesses with knowledge of the plaintiff's prior reputation relating to the defamatory content.


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Question: May someone other than the person who originally made the defamatory statement be legally liable in defamation?

Answer: One who "publishes" a defamatory statement may be liable. However, 47 U.S.C. sec. 230 says that online service providers are not publishers of content posted by their users. Section 230 gives most ISPs and message board hosts the discretion to keep postings or delete them, whichever they prefer, in response to claims by others that a posting is defamatory or libelous. Most ISPs and message board hosts also post terms of service that give them the right to delete or not delete messages as they see fit and such terms have generally been held to be enforceable under law.


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Question: Must an ISP or message board host delete postings that someone tells him/her are defamatory? Can the ISP or message board delete postings in response to a request from a third party?

Answer: No, they are not required to delete. 47 U.S.C. sec. 230 gives most ISPs and message board hosts the discretion to keep postings or delete them, whichever they prefer, in response to claims by others that a posting is defamatory or libelous. Most ISPs and message board hosts also post terms of service that give them the right to delete or not delete messages as they see fit and such terms have generally been held to be enforceable under law.


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Question: Can an opinion be defamatory?

Answer: No ? but merely labeling a statement as your "opinion" does not make it so. Courts look at whether a reasonable reader or listener could understand the statement as asserting a statement of verifiable fact. (A verifiable fact is one capable of being proven true or false.) This is determined in light of the context of the statement. A few courts have said that statements made in the context of an Internet bulletin board or chat room are highly likely to be opinions or hyperbole, but they do look at the remark in context to see if it's likely to be seen as a true, even if controversial, opinion ("I really hate George Lucas' new movie") rather than an assertion of fact dressed up as an opinion ("It's my opinion that Trinity is the hacker who broke into the IRS database").


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Question: Is there a difference between reporting on public and private figures?

Answer: Yes. A private figure claiming defamation ? your neighbor, your roommate, the guy who walks his dog by your favorite coffee shop ? only has to prove you acted negligently, which is to say that a "reasonable person" would not have published the defamatory statement.

A public figure must show "actual malice" ? that you published with either knowledge of falsity or in reckless disregard for the truth. This is a difficult standard for a plaintiff to meet.


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Question: What are some examples of libelous and non-libelous statements?

Answer: The following are a couple of examples from California cases; note the law may vary from state to state. Libelous (when false):

  • Charging someone with being a communist (in 1959)
  • Calling an attorney a "crook"
  • Describing a woman as a call girl
  • Accusing a minister of unethical conduct
  • Accusing a father of violating the confidence of son
Not-libelous:
  • Calling a political foe a "thief" and "liar" in chance encounter (because hyperbole in context)
  • Calling a TV show participant a "local loser," "chicken butt" and "big skank"
  • Calling someone a "bitch" or a "son of a bitch"
  • Changing product code name from "Carl Sagan" to "Butt Head Astronomer"
Since libel is considered in context, do not take these examples to be a hard and fast rule about particular phrases. Generally, the non-libelous examples are hyperbole or opinion, while the libelous statements are stating a defamatory fact.


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Question: Are legal documents copyrightable?

Answer: Legal documents such as briefs, contracts, and even cease-and-desist letters written by private attorneys (but not by government lawyers) may be protected by copyright like any other material "fixed in a tangible medium of expression." However, greater fair use defenses may be available to those who copy legal documents. For example, it may be uniquely necessary to use the precise language of the document; the document may have little "creative" input; and its copying may not impact the market for legal services.


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Question: What does it mean if the cease-and-desist letter I got has a copyright notice?

Answer: Copyright can be claimed on any original expression, but some uses of copyrighted works, including use for commentary and criticism, are fair uses, not infringement. It is highly unlikely that someone could sue successfully for the posting of a cease-and-desist notice (most notices are minimally creative; the use is for purposes of commentary and research; the amount used is necessary to the understanding; and there is no effect on a "market" for cease-and-desist letters).


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